Espresso makeup and latte makeup both had their moments in the spotlight. Why not throw a fruit in the mix too? Strawberry makeup has been a hot trend lately. TikTok creators are sharing their take on this look made viral by none other than Hailey Bieber herself. Perhaps a nod to her new limited edition strawberry glaze peptide lip treatment, the trend gained traction quickly.
If you like the strawberry makeup look and want to recreate it, you’re in luck — it’s fairly simple to achieve. Here are seven, step-by-step tips for perfecting the strawberry makeup look.
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1. Prep the Skin With a Hydrating Product
Moisturizing before makeup application is so important for any look. It smooths the skin’s surface so that makeup applies more evenly. It can also act as a priming agent to help makeup stay throughout the day. Not only that, but certain moisturizers and hydrating products have added ingredients that leave the skin glowing and radiant. Many moisturizers even have SPF, which is important to apply every day.
Moisturizing products help you achieve a glowy, dewy look first and foremost. But they also have many skincare benefits. Moisturizer with anti-inflammatory ingredients is a great product to use when prepping acne-prone skin for makeup. If you’re still experiencing breakouts even with products that you love, you may want to consider an acne treatment. Using a treatment in tandem with great skincare and light makeup products will help you perfect your look even more.
2. Find the Perfect Red or Pink Cream Blush
The single most important product for the strawberry makeup look is blush. This is where you can have fun and truly bring out the ‘strawberry feel’ in your look. You aren’t limited to specific shades; anything from light pinks to deep reds are acceptable. Just make sure that whichever shade you choose, it’s bright and pigmented. You want your cheeks to have a very obvious color. Choosing a cream blush rather than a powder or liquid is also important for this specific look.
Cream blush is essential because it helps you achieve that glowy, effortless look. Makeup will look natural and not caked on; plus, cream products offer optimal pigment. Whichever shade you choose will pop. But most importantly, for strawberry makeup, your blush will double as your lip color. Cream blush works perfectly as a lip product. Just dab a small amount and you have an effortless lip tint.
Pro tip: For a look exactly like Hailey’s, apply a lip liner and a clear gloss, glaze, or oil on top for shine.
3. Use Bronzer to Get That Sun-Kissed Look
This look also uses bronzer to help you achieve that natural, ‘just got out of the sun’ glow. Use a brush to apply a cream bronzer to parts of the face where the sun would normally hit you. Apply bronzer to the jawline, cheekbones, temples, and forehead (think about creating a backward number three on both sides of your face). Applying a bronzer correctly will perfectly mimic a natural tan. This will add warmth to your face and make the bronzer look natural.
Hailey also uses bronzer on her eyelids as eyeshadow. Between your blush doubling as a lip color and your bronzer doubling as an eyeshadow, this look is totally manageable for anyone. You don’t need very many products at all and what you do use is used sparingly.
4. Cover Skin Imperfections With Concealer
When it comes to coverage products in this makeup look, less is more. Use a concealer with a natural finish to cover any redness, zits, or dark spots. Only cover in areas where you feel that coverage is needed. This look is meant to be a minimalist makeup look. You shouldn’t look like you’re wearing tons of makeup; but rather, like you just had a day at the beach.
If you want a low-maintenance makeup look, you’ll need a high-quality concealer that blends seamlessly. Look for concealers that are lightweight; if they’re too thick, they can crease easily. A liquid concealer will work. However, you can continue with the theme of cream products and experiment with cream concealer. Make sure to buy a shade that matches your skin tone. Remember, your concealer is basically functioning as a foundation here.
5. Use a Touch of Peach Highlighter
Most people reach for a champagne, golden-toned highlighter on an everyday basis. These can work beautifully with almost any makeup look, but to play into the strawberry theme, use a peach highlighter. This will perfectly complement the pink tones on your cheeks and add something to the look.
Stick with cream products when choosing a highlighter as well. It’s easy to apply and is perfect for a natural look. Cream products also have several other benefits including the fact that they are buildable, easily blendable, and gentle on all skin types. They also stay on your face longer, so you can rock the dewy, natural look all day long!
6. Draw on a Few Freckles
This is a popular trend for a lot of makeup looks nowadays. Find a freckle pen and draw on a few to complete this look. Make it very subtle and dab them with your finger to smudge them out. As if the bronzer and bright blush aren’t enough, freckles will make you look even more sunkissed.
Depending on your natural skin tone, you may or may not feel comfortable adding freckles. Maybe you already have natural freckles. Or, maybe it’s just outside of your comfort zone. Drawing on freckles is a fairly new trend. Don’t let it scare you, but also, know that it isn’t necessarily a requirement to achieve this look.
7. Use a Liquid Liner and Mascara
This look is completed with a touch of liquid eyeliner and some mascara. You can either apply liquid eyeliner all along the lash line or do a wing. If you like them, use a lash curler to really heighten the length of your lashes. Then, apply a few coats of your favorite mascara.
Since your bronzer doubles as your eyeshadow for this look, the eye makeup portion should be quick and simple. Really, this entire look is fairly simple. Even though it’s a new trend and probably entirely new to you, it’s very easy to achieve. The best part? You probably already have a good number of the products you’ll need in your makeup bag, especially the eye products.
Trying a new, viral makeup look can be intimidating, especially if you don’t experiment with makeup a lot. But strawberry makeup is a great place to start practicing your creative talents and testing new products. This look is simple, natural, and uses minimal products. Choose the right products, watch tutorials, and remember that practice makes perfect. Before you know it, you’ll be looking like a strawberry glazed donut.